“MY LOCAL MA” CAMPAIGN

By Bob Katzen

The Baker administration unveiled “My Local MA,” a new $2 million four-month campaign that will run through December, designed to encourage Bay Staters to support their local economies by shopping at local Massachusetts businesses and attractions. The campaign, directed by the Massachusetts Office of Travel and Tourism, will include print, broadcast, billboard and digital ads, along with social media.

“Local businesses bring out the charm and character in our neighborhoods,” notes the campaign’s website. “But they do a lot more. By choosing local, you are creating jobs in your community, fostering growth and doing good for the environment.”

The website points out that 99.5 percent of businesses in the state are small businesses, employing 1.5 million people; in 2019, small businesses created 53,980 net new jobs; and 46 percent of Massachusetts employees work for a small business.

One thought on ““MY LOCAL MA” CAMPAIGN”

  1. Sounds like a great plan for the 350 cities and towns who actually like their small businesses. I know one city will probably hold out until afterwards as he has to decide when HE wants to do this. Meanwhile get his picture int he news 20 times as he stalls these programs for the greater good of Somerville. It is nice to know he has our back on so many things. I wouldn’t mind except for this stabbing pain I get.

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