By Bob Katzen
The Baker administration unveiled “My Local MA,” a new $2 million four-month campaign that will run through December, designed to encourage Bay Staters to support their local economies by shopping at local Massachusetts businesses and attractions. The campaign, directed by the Massachusetts Office of Travel and Tourism, will include print, broadcast, billboard and digital ads, along with social media.
“Local businesses bring out the charm and character in our neighborhoods,” notes the campaign’s website. “But they do a lot more. By choosing local, you are creating jobs in your community, fostering growth and doing good for the environment.”
The website points out that 99.5 percent of businesses in the state are small businesses, employing 1.5 million people; in 2019, small businesses created 53,980 net new jobs; and 46 percent of Massachusetts employees work for a small business.