NATIONWIDE FOOD TRUCK TOUR HEADS TO BOSTON
WHAT: When it comes to bread, there’s nothing better than fresh-baked, artisan varieties. La Brea Bakery, the nation’s leader in artisan bread, has officially launched their Breaking Bread Tour, reminding foodies that nothing brings family and friends together like a quality meal. Through the Tour, La Brea Bakery will spread their top-of-the-line artisan breads and love for quality ingredients and inspired recipes across the country, creating opportunities for Americans to connect over bread. The Breaking Bread Tour kicked off in La Brea Bakery’s hometown of Los Angeles and will soon be departing for Boston.
From September 19 through 20, Bostonians can taste a variety of La Brea Bakery breads and recipes from the Breaking Bread Tour food truck, such as Seedless Raspberry Jam and Almond Butter on a French Baguette and Salami and Sharp Cheddar Cheese on Rosemary Olive Oil bread. The latest on Tour stops can be found at breakingbreadtour.com.
More than 25 years ago, La Brea Bakery revolutionized artisan bread in the U.S., creating hearth-baked, handcrafted breads using simple ingredients and uncompromising standards. Today, La Brea Bakery offers more than 200 varieties of authentic artisan bread, from baguettes, ciabattas and focaccias, to loaves, sandwich breads, flatbreads and more.
WHEN & WHERE:
Saturday, September 19, 2015:
– 11 a.m. – 4 p.m.: Phantom Gourmet Festival, Landsdowne St & Ipswich St, Boston, MA 02215
Sunday, September 20, 2015:
– 1 – 2 p.m.: Star Market, 14 McGrath Hwy, Somerville, MA 02143
– 3 – 4 p.m.: Star Market, 49 White St, Cambridge, MA 02140
– 5 – 6 p.m.: Star Market, 699 Mt Auburn St, Cambridge, MA 02138
– Kristina Dermody, President of Brand, La Brea Bakery
– Jon David, SVP, Innovation and R&D, La Brea Bakery
– Andrew Blok, Brand Manager, La Brea Bakery
VISUALS: – La Brea Bakery Breaking Bread Tour food truck handing out samples to consumers at the Tour stops
– Bostonians enjoying various La Brea Bakery breads and recipes
NEW SURVEY REVEALS AMERICANS WANT TO SPEND QUALITY TIME TOGETHER OVER A GOOD MEAL
La Brea Bakery is Helping Americans Come Together and “Break Bread” this Summer with the Launch of the Cross-Country Breaking Bread Food Truck Tour
LOS ANGELES – With today’s on-the-go lifestyle demanding more time from professionals, many are conflicted between staying plugged in and giving loved ones the undivided attention they deserve. La Brea Bakery, the nation’s top artisan bread brand, is seeking to remedy this challenge through the Breaking Bread Tour by providing consumers with a reason to slow down and embrace quality time with friends and family with the help of delicious artisan foods. In a new survey conducted by La Brea Bakery, 92 percent of Americans claim “breaking bread,” or eating a meal with others, provides a great opportunity to catch up with friends and family.
Starting July 30, 2015, La Brea Bakery is kicking off the Breaking Bread Tour, reminding foodies that nothing brings family and friends together like a quality meal. Americans often find it difficult to eat regular dinners with family and break away from technology during meals; only one-in-three (33 percent) say they are able to eat dinner around the table with their family without distractions. By bringing top-of-the-line artisan creations to cities across the country, La Brea Bakery will give Americans fresh recipes ideas to spark creativity in the kitchen and provide opportunities to connect over bread.
“At La Brea Bakery, we are committed to high quality ingredients to ensure only the finest breads and foods for our customers” said Jon Davis, Senior Vice President of Culinary Research and Innovation at La Brea Bakery. “We’ve always known bread is more than just food, it’s a part of traditions and connects loved ones and communities, which is exactly what we’re doing with the Breaking Bread Tour.”
La Brea Bakery aims to spread their love for quality ingredients and inspired recipes through the Breaking Bread Tour to bring artisan flare and foods across the country. During the Tour, the La Brea Bakery Food Truck will be stopping at various community events and grocery store partners, providing attendees with samples of La Brea Bakery breads, culinary creations, along with special offers. The city stops along the cross-country Tour include:
Los Angeles July 30 – August 3
San Francisco August 7 – August 9
Seattle August 13 – August 16
Charlotte, N.C. August 28 – August 30
Washington, D.C. September 3 – September 6
New York September 10 – September 13
Philadelphia September 16 – September 17
Boston September 19 – September 20
With nearly three in four (71 percent) foodies claiming that a good meal always includes bread, La Brea Bakery is excited to give consumers new, innovative options to incorporate the hearty meal staple into their daily lives. During the Tour, an assortment of inspired artisan recipes highlighting La Brea Bakery breads will be sampled, including Seedless Raspberry Jam and Almond Butter on a French Baguette, Salami, Sriracha Aioli and Pepper Jack Cheese on Rosemary Olive Oil bread, and Tomato Herb Bruschetta atop a Tuscan Loaf. The recipes will feature ingredients from artisan partners, including cheese from Tillamook Cheese, jams and spreads provided by Stonewall Kitchen, and a variety of nut butters created by Justin’s.
When ranking top considerations for exceptional bread, consumers share the same values as La Brea Bakery, ranking high quality ingredients and delicious crust as top priorities. With a dedication to artisan tradition for more than 25 years, and pure ingredients in all 200 varieties of foods and breads, La Brea Bakery proudly offers a multitude of options, including dinner and telera rolls, baguettes and batards, ciabatta, focaccia, flatbreads, loaves, rounds, ovals, sandwich rolls, sliced artisan sandwich breads and Take & Bake breads. La Brea Bakery breads and foods can be found at grocery stores across the country.
For more information on La Brea Bakery, visit labreabakery.com. The latest on the Breaking Bread Tour, including tour stops, can be found at breakingbreadtour.com and consumers can also follow along on Facebook, Twitter and Instagram.
ABOUT LA BREA BAKERY
La Brea Bakery is regularly ranked as the nation’s premier artisan bread brand. Founded in 1989, La Brea bakery is recognized for its commitment to offering only high quality and authentic culinary experiences to consumers and food service professionals. La Brea Bakery revolutionized the modern artisan bread movement creating hearth-baked, handcrafted breads. The bakery operates a flagship storefront in Los Angeles and a casual dining restaurant in Anaheim. La Brea Bakery currently owns and operates five state-of-the-art artisan bakeries in the United States, producing thousands of pounds of bread daily. La Brea Bakery is owned by ARYZTA, a leading manufacturer and distributor of bread, buns, cookies, pizza and other premium baked goods.
ABOUT THE SURVEY
The 2015 La Brea Bakery Breaking Bread Tour Survey presents the findings of an online survey conducted by ORC International from July 6-8, 2015 among a sample of 1,015 American adults 18+. The margin of error for a sample of this size is ± 3% at a 95% level of confidence.