With dozens of free events, the area’s newest neighborhood will be one of its most exciting destinations for events, shopping, dining and outdoor activities
SOMERVILLE, Mass. (April 6, 2016) – Assembly Row, the newest shopping, dining and entertainment destination in Greater Boston, today announced a 2016 schedule that features dozens of events that are free and open to the public and take advantage of its waterfront location along the Mystic River. With a focus on fashion and food, family and fitness, the lineup offers a wealth of entertainment options that continue to establish Assembly Row as a destination for everyone.
Some of the highlights include the ninth annual Riverfest, Live Music Thursdays in partnership with the Berklee College of Music, inaugural High Heel Dash and Light Up the Row, Assembly Row’s unique holiday kickoff. Those will be joined by popular returning events including FallFEST, Race to the Row, Fashion’s Night OUTlet, Assembly Row Bar Stars, Tots@10 and weekly fitness classes.
All of it is located against the backdrop of the Mystic River, seven minutes from downtown Boston and easily accessible via all modes of transportation, including the Assembly stop on the Orange Line.
“Our location, space and amenities create such a vibrant backdrop for outdoor events, and our 2016 schedule delivers opportunities for people to enjoy Assembly Row in so many ways,” said Matt Ehrie, General Manager of Assembly Row. “As a growing neighborhood, we think it’s important to establish and conduct the types of events that support the community, involve the community and engage with the people of our community.”
A complete list of events is available at http://www.assemblyrow.com/play, and highlights include (in chronological order):
Spring Into Fashion: Get your wardrobe spring ready on April 23 at Assembly Row. Retailers will feature exclusive offers, fashion tips and live models.
Tots@10: This monthly series for toddlers offers interactive experiences to get them moving, thinking and creating, and include magic shows, concerts, dance parties and yoga – among others. The programs take place on the fourth Wednesday of each month at different locations around The Row. The schedule can be viewed at: http://www.assemblyrow.com/play/tots-10.
Assembly Grows: Through a partnership with Green City growers, monthly sessions will show how to plant, maintain and harvest produce in the Assembly Row Neighborhood Garden. River Bar and American Fresh Brewhouse each will serve dishes featuring produce grown in the gardens. Sessions begin May 1.
Live Music Thursdays: Assembly Row is partnering with Berklee College of Music for its summer music series. Running from June through September from 6 p.m. to 8 p.m. in the Baxter Park amphitheater, Assembly visitors will get a taste of jazz, rock, samba, bluegrass and much more.
Yoga in the Park: Start summer weekends right with free yoga overlooking the Mystic River. Yoga in the Park takes place every Saturday at 9 a.m. from May through September in DCR’s Baxter Park. Advance registration is required for this event and will be available online each week.
High Heel Dash: How fast can shoppers navigate Assembly Row in a pair of heels? Find out Wednesday, June 8 during Assembly Row’s inaugural High Heel Dash, which will be conducted in partnership with Smiling Stiletto and with proceeds benefitting Project Smile.
Summer Solstice Yoga: A special edition of Assembly’s summer yoga series will take place at sunset on the longest day of the year, June 20.
Family Fun Day Series: New this year, each third Sunday June through September will feature free activities for the whole family.
Dancing by the Mystic: Assembly Row will transform into a dance party on the third Friday of each month from June through August. Free dance lessons covering the Swing, Salsa and Hustle will precede an evening of dancing and live entertainment.
Assembly Row Bar Stars: Assembly Row again will crown the best bartenders and best drinks along the Row. Scheduled for Thursday, July 14 on the parking garage roof deck, Burger Drive will be seeking to win the Bar Stars competition for a third straight year as guests enjoy food and beverage samples, entertainment and music.
Free Family Flicks: Once again, Assembly Row guests will have a chance to enjoy free family movies on Saturday nights in July and August in DCR’s Baxter Park, courtesy of DCR. The schedule will be available on Assembly Row’s website and Facebook page in early summer.
Fashion’s Night OUTlet: Back-to-school meets fashion on Saturday, Aug. 13 in an event that will feature exclusive fall fashion tips and looks from our 30+ outlet stores.
Race to the Row: The fourth annual 5k race and walk by the Somerville Road Runners takes place Sunday, Aug. 28. Registration is now open at http://www.srr.org/RaceToTheRow and all the proceeds will benefit East Somerville Main Streets and the Somerville Track PAC.
Riverfest: Assembly Row’s signature event takes place Saturday, Sept. 10. In partnership with The City of Somerville and DCR, the ninth annual event will feature a full day of live, local music; free children’s activities; sidewalk sales; and fireworks over the Mystic River at sundown.
FallFEST: Assembly Row’s annual Halloween festival takes place Sunday, Oct. 30 and will feature photo opportunities, children’s activities and trick-or-treating.
About Assembly Row
Assembly Row is Greater Boston’s hottest neighborhood destination, with shopping and dining options coupled with residences and open spaces overlooking the Mystic River. Located just seven minutes from downtown Boston, The Row provides some of the easiest access in the area – including free parking and a dedicated stop on the Orange line. It offers more than 30 nationally-branded outlets, including names like Nike Factory, Saks Fifth Avenue OFF 5TH, J. Crew Factory, Banana Republic Factory Store and Brooks Brothers. Entertainment options include the 12-screen AMC Assembly Row 12 and IMAX, the only LEGOLAND Discovery Center in New England and Muse Paintbar. More than a dozen eateries line the riverfront park and streets, including Legal On The Mystic, Earl’s Kitchen + Bar, Tony C’s, PAUL and River Bar. Opened in May 2014, Assembly Row has been named 2015 Hub Neighborhood of the Year by Curbed, one of Boston Globe Magazine’s 2015 “Game Changers,” a “50 on Fire” by BostInno, and was named by the Boston Business Journal as one of the transformative projects shaping Greater Boston. When fully built across 40 acres along the Mystic River, the Assembly Row neighborhood will feature a total of 635,000 square feet of outlet shops and restaurants, 2.8 million square feet of office space, a 160-room hotel, and 1,800 residences. For more information please visit AssemblyRow.com.
About Federal Realty
Federal Realty is a recognized leader in the ownership, operation and redevelopment of high-quality retail based properties located primarily in major coastal markets from Washington, D.C. to Boston as well as San Francisco and Los Angeles. Founded in 1962, our mission is to deliver long term, sustainable growth through investing in densely populated, affluent communities where retail demand exceeds supply. Our expertise includes creating urban, mixed-use neighborhoods like Santana Row in San Jose, California, Pike & Rose in North Bethesda, Maryland and Assembly Row in Somerville, Massachusetts. These unique and vibrant environments that combine shopping, dining, living and working provide a destination experience valued by their respective communities. Federal Realty’s 90 properties include over 2,700 tenants, in approximately 21 million square feet, and over 1,700 residential units.
Federal Realty has paid quarterly dividends to its shareholders continuously since its founding in 1962, and has increased its dividend rate for 48 consecutive years, the longest record in the REIT industry. Federal Realty shares are traded on the NYSE under the symbol FRT. For additional information about Federal Realty and its properties, visit http://www.FederalRealty.com.