Somerville’s Assembly Row Launches Personal Shopping Services with Shift Your Style’s Team of Stylists

VIP service and experience affordable and accessible, customized to The Outlets at Assembly Row, available with a special introductory offer through the end of the year

SOMERVILLE, Mass. (Sept 30, 2015) – Just in time for fall and winter fashion, and a perfect item for the fashionista, Assembly Row today announced a unique partnership that will bring personal stylists to the hottest new shopping destination in Greater Boston.
The Personal Shopping Service is a VIP service and experience that typically is not available outside of individual retailers, and will be customized to shoppers at The Outlets at Assembly Row. Available immediately, the program is launching with a 1.5-hour, $199 introductory package that is available through the end of the year.
“Assembly Row has quickly become one of the area’s most popular apparel destinations, and we want to continue to provide our loyal customers with unique offers and experiences,” said Andi Simpson, Director of Marketing and Corporate Communications for Federal Realty Investment Trust. “We have so many sought after retailers – from J.Crew Factory and Banana Republic Factory Store to Saks Fifth Avenue OFF 5th and LOFT Outlet – but it can be difficult sometimes to mix and match. With the Shift Your Style team, our customers will know they’re always getting what’s right for them and all at outlet prices.”
With the 1.5-hour personal consultation, which will cost $375 after Dec. 31, customers work with a personal stylist to understand their proper fit, style and color palette – customized to their budget and The Outlets at Assembly Row. The Personal Shopping Service will help customers develop a personal style, create new wardrobes and stay current with seasonal trends.
“We’re thrilled to bring our program to Assembly Row and remove any of the intimidation of bringing together fashions from different retailers,” said Aricia Symes-Elmer, Shift Your Style’s founder and master stylist. “We can help you ensure that no matter where you go on The Row, you’ll look and feel your best.”
More information is available about the Personal Shopping Service on the Assembly Row website. Connect with Assembly Row on Facebook, Instagram and Twitter.
About Assembly Row:
The Outlets at Assembly Row includes more than 30 nationally branded outlet shops including J.Crew Factory Store, Nike Factory, Brooks Brothers Factory Store, Saks Fifth Avenue OFF 5TH and Banana Republic Factory Store. A variety of sit-down restaurants and cafes line the riverfront park and streets, including Legal On The Mystic, Earl’s Kitchen + Bar, Papagayo Mexican Kitchen and River Bar. They provide the perfect match to an evening out at the 12-screen AMC Assembly Row 12 and IMAX or afternoon respite from New England’s only LEGOLAND Discovery Center. The six-acre waterfront park with bike lanes, children’s area and an amphitheater hosts a series of free events and weekly fitness programs. Assembly Station, The Row’s dedicated MBTA high-speed transit stop on Boston’s Orange Line, sits at the heart of the new neighborhood. When fully built across 40 acres along the Mystic River, the Assembly Row neighborhood will feature a total of 500,000 square feet of outlet shops and restaurants, 2 million square feet of office space, a 155-room hotel, and 2,100 residences. Closer to downtown Boston than most of Boston, Assembly Row is accessible via two exits on and off I-93 and the new Orange Line MBTA station. For more information please visit
About Federal Realty
Federal Realty is a recognized leader in the ownership, operation and redevelopment of high-quality retail based properties located primarily in major coastal markets from Washington, D.C. to Boston as well as San Francisco and Los Angeles. Founded in 1962, our mission is to deliver long term, sustainable growth through investing in densely populated, affluent communities where retail demand exceeds supply. Our expertise includes creating urban, mixed-use neighborhoods like Santana Row in San Jose, California, Pike & Rose in North Bethesda, Maryland and Assembly Row in Somerville, Massachusetts. These unique and vibrant environments that combine shopping, dining, living and working provide a destination experience valued by their respective communities. Federal Realty’s 90 properties include over 2,600 tenants, in approximately 21 million square feet, and 1500 residential units. 
Federal Realty has paid quarterly dividends to its shareholders continuously since its founding in 1962, and has increased its dividend rate for 47 consecutive years, the longest record in the REIT industry. Federal Realty shares are traded on the NYSE under the symbol FRT. For additional information about Federal Realty and its properties, visit

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