Photos by Frankie Saint

By William Tauro 

Thousands joined in the celebration of the 100th anniversary of Fluff, invented right here in Somerville’s Union Square in 1917 by Archibald Query.  

This madcap, fun-filled festival drew thousands of people this past Saturday in Somerville’s Union Square. 
The 12th annual “What the Fluff” Festival featured musical performances, a cooking contest, Fluff-themed games, activities, antics and fun for every age, and Fluff treats of every sort.
This year’s theme of “FluffCentennial: Inspiring the Next Century of Union Square Invention” offered lots of ways to invent all sorts of new fun and Fluff-inspired food, as well as the opportunity to highlight how invention is cropping up again, 100 years later, all over Union Square.

What the Fluff?” A Tribute to Union Square Invention was presented by Union Square Main Streets as part of the Somerville Arts Council/ArtsUnion.