Somerville:Assembly Row Unveils 2015 Schedule, Featuring More than 170 Fashion, Food, Family, Fitness Events

20150415-123411.jpg
With more than 150 events free to the public, the area’s newest neighborhood will be one of its most exciting destinations for events, shopping, dining and outdoor activities

SOMERVILLE, Mass. (April 9, 2015) – Assembly Row, the area’s newest shopping, dining and entertainment destination, today announced a 2015 schedule that features more than 170 events, including more than 150 that are free and open to the public. With a focus on fashion and food, family and fitness, the lineup of new and returning events offers something for everyone and continues to establish Assembly Row as one of the area’s most exciting destinations.

Assembly Row is launching a weekly Farmer’s Market that runs June through October, two summer music series and Step Into Spring Fashion Show, as well as hosting the Eversource Walk for Boston Children’s Hospital on June 14. Those will be joined by successful returning events including the eighth annual Riverfest, Petpalooza, Row It Forward, Race to the Row, weekly fitness classes and TEDxSomerville.

All of it is located against the backdrop of the Mystic River, seven minutes from downtown Boston and easily accessible via car (with free parking) or Assembly Station on the Orange Line.

“With our location, space and amenities, there should always be something going on at Assembly Row, and our 2015 schedule provides opportunities to enjoy the area in so many different ways,” said Andi Simpson, Director of Marketing, Federal Realty Investment Trust, Assembly Row. “This quickly has become a vibrant and dynamic destination, and we believe it’s important for us to support our community, involve our community and engage with the people of our Somerville community.”

A complete list of events is available here, but highlights include:

Step Into Spring Fashion Show. Scheduled Friday, May 1, the Boston area’s biggest spring fashion event features the latest styles from Assembly Row retailers, as well as food and beverage samples from Row restaurants. Aricia Symes Elmer from Shift Your Style will curate the show. Tickets are $20, and all proceeds from the event will benefit Project Smile.

Music Series. Assembly Row will be launching two music series this summer, infusing different sounds across the neighborhood. Acoustic Mondays will run June 1 through Sept. 28 and take place at The Point. LIVE Music Thursdays will run June 4 through Sept. 24 and will take place in the amphitheater in Baxter Park.

Assembly Farmers Market. Local and fresh comes to The Row. Launching June 7 and running Sundays through October from 10:30 a.m. to 2:30 p.m., there will be a full lineup of produce vendors, as well as local food producers, musicians, activities and community booths.

Eversource Walk for Boston Children’s Hospital. Scheduled Sunday, June 14, this annual Boston tradition will draw thousands of walkers to The Row, where they’ll raise millions of dollars for one of the best pediatric hospitals in the country. The event starts on The Row and runs along the Mystic River.

Petpalooza. Scheduled for late July or early August, Assembly Row and SomDog, Somerville’s responsible dog ownership nonprofit organization, will invite the area’s furry friends for a two-day family focused festival with pet-centric activities including Dock Dog’s regional competition (swimming, jumping, catching), pet adoptions, training seminars, interactive agility demonstrations, and animal related vendor booths.

Row It Forward. This second annual event, scheduled Aug. 10-23, fuses shopping and giving over two fun, competitive weeks. Receipts translate into points, and the nonprofit with the most points at the end of the program is eligible to win a grand price of $20,000. Non-profit registration begins in April.

Race to the Row. Scheduled Sunday, Aug. 23, the third annual event is open to runners, teams and families of all abilities. Race to the Row winds through Assembly Row and along the Mystic River and is hosted by the Somerville Road Runners with proceeds benefiting local nonprofits.

Riverfest. Scheduled Sept. 12, the eighth annual Riverfest celebrates the best of The Row with live music, art, food, children’s activities and a fireworks show over the Mystic River.

Fashion’s Night OUTlet. Scheduled Saturday, Oct 10, this exclusive fashion event will feature giveaways, style consultants and exclusive deals around The Row.

Additionally, ongoing events include:

Evolve Boot Camp. Every Tuesday and Thursday from April through September

Summer Yoga. Every Saturday from May through September

Tots@10. Free monthly program on the fourth Wednesday of each month that will feature different activities for parents and children (under 4) to get them moving, thinking and creating.

Images are available upon request.

About Assembly Row:

The Outlets at Assembly Row include more than 30 nationally branded outlet shops including J.Crew Factory Store, Brooks Brothers Factory Store, Saks Fifth Avenue OFF 5TH and Banana Republic Factory Store. A variety of sit-down restaurants and cafes line the riverfront park and streets, including Legal On The Mystic, Earl’s Kitchen + Bar, Papagayo Mexican Kitchen and River Bar. They provide the perfect match to an evening out at the 12-screen AMC Assembly Row 12 and IMAX or afternoon respite from New England’s only LEGOLAND Discovery Center. The six-acre waterfront park with bike lanes, children’s area and an amphitheater hosts a series of free events and weekly fitness programs. Assembly Station, The Row’s dedicated MBTA high-speed transit stop on Boston’s Orange Line, sits at the heart of the new neighborhood. When fully built across 40 acres along the Mystic River, the Assembly Row neighborhood will feature a total of 635,000 square feet of outlet shops and restaurants, 2.8 million square feet of office space, a 170-room hotel, and 1,800 residences. Closer to downtown Boston than most of Boston, Assembly Row is accessible via two exits on and off I-93 and the new Orange Line MBTA station. For more information please visit AssemblyRow.com.

About Federal Realty

Federal Realty is a recognized leader in the ownership, operation and redevelopment of high-quality retail based properties located primarily in major coastal markets from Washington, D.C. to Boston as well as San Francisco and Los Angeles. Founded in 1962, our mission is to deliver long term, sustainable growth through investing in densely populated, affluent communities where retail demand exceeds supply. Our expertise includes creating urban, mixed-use neighborhoods like Santana Row in San Jose, California, Pike & Rose in North Bethesda, Maryland and Assembly Row in Somerville, Massachusetts. These unique and vibrant environments that combine shopping, dining, living and working provide a destination experience valued by their respective communities. Federal Realty’s 89 properties include over 2,600 tenants, in approximately 20.2 million square feet of retail space, and 1,500 residential units.

Federal Realty has paid quarterly dividends to its shareholders continuously since its founding in 1962, and has increased its dividend rate for 47 consecutive years, the longest record in the REIT industry. Federal Realty shares are traded on the NYSE under the symbol FRT. For additional information about Federal Realty and its properties, visit www.FederalRealty.com.

Leave a Reply