Energy is high as East Somerville locals gather with friends at Assembly Row on Somerville’s historical Mystic River. Friday, May 30th through Sunday, June 1st Assembly Row celebrated its Grand Opening Season. Although the area promises to be a unique destination for work, relaxation, recreation, and shopping, Director of Marketing, Andrea Simpson says, “it’s a neighborhood not an outlet center. Assembly Row has an essence of energy.”
Assembly Row will feature many brand-named fashion outlet stores, dining, entertainment, apartments, office space and outdoor activities. Four blocks of outlets and restaurants stretch down Assembly row up to The Point where local residents and tourists can find J.P. Licks and six acres of Riverfront Park. The Opening Season kickoff will welcome in the neighborhood all summer long with events such as the Somerville Food Truck Festival, Assembled Handmade Arts Market, Free Yoga, and Riverfest.
Later Simpson went on to discuss Assembly Row’s projected impact on the community, “this is about people and greater environments lead to a greater way of life.” In addition to the seventeen new stores set to open, Simpson depicted how the design of the area, “speaks to the actual history of the park.” The Mystic River’s long history of industrial use inspired much of the area’s design. Details like the industrial high beams from the former Ford Motor assembly plant reconfigured into gateways allow locals to experience development through both an artful and historical lens. Smaller details such as the cogs carved into many of the buildings serve as a, “permanent reminder of everyone who worked here before so we can remember the past. This place is about history,” says Simpson.
Beyond the historical design of the neighborhood, restaurants such as Tony C’s Sports Bar bring Boston’s sport history to Assembly Row. Named after Boston Red Sox’s Tony Conigliaro, Tony C’s is, “perfect for this community because Boston is a sports driven community,” says Russell Davis, Regional Manager of The Cronin Group. With more than forty beers on tap, Tony C’s hopes to give Boston sports fans a place to enjoy a variety of drinks and dishes while cheering on their favorite home teams.
The new business and development on Assembly Row is rooted in Boston history and will be celebrating its Grand Opening with the public all summer long.