Somerville Fluff Festival 2018 Fluff the 13th

Photos by Frankie Saint

By William Tauro

Thousands of people attended this year’s celebration of the 101st anniversary of Fluff, invented right here in Somerville’s Union Square in 1917 by Archibald Query.

This madcap, fun-filled festival drew thousands of people who celebrated in the heart of Union Square this past Saturday.

The 13th annual What the Fluff Festival featured musical performances, a cooking contest, Fluff-themed games, activities, antics and fun for every age, and Fluff treats of every sort.

This year’s theme—Fluff the 13th—played on imagery lucky 13 so often conjures: black cats, turning luck, ironic horror, illusion, fantasy, and the magical.

What the Fluff? A Tribute to Union Square Invention was presented by Union Square Main Streets as part of the Somerville Arts Council/ArtsUnion.

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