Photos by Frank Santangelo

Thousands of Fluff lovers showed up in Union Square on Saturday to enjoy the festivities of Fluff Fest 2014

“What the Fluff?” is presented by Union Square Main Streets as part of ArtsUnion, an initiative shepherded by the Somerville Arts Council and funded by the Massachusetts Cultural Council and the City of Somerville. The event is made possible thanks to generous sponsors, local business support, talented team leaders and a magnificent group of volunteers.

Produced by Union Square Main Streets, “What the Fluff” celebrates the genius of Archibald Query who invented Fluff here in Union Sq. in 1917.

This annual event calls upon artists, musical and theatrical performers, inventors, humorists and the general public to celebrate the great American creation. We celebrate the world-wide love of Fluff, the cultural diversity of Union Square, and the ability of Fluff to adapt to every cuisine. For more info: https://unionsquaremain.org/fluff-festival/