GOVERNOR BAKER PROCLAIMS ‪SATURDAY JUNE 23rd‬  “LEGO MINIFIGURE DAY” IN MASSACHUSETTS IN HONOR OF 40TH BIRTHDAY OF ICONIC TOY

 

BOSTON-   In honor of the 40th birthday of the LEGO® Minifigure in 2018, Governor Charles Baker has proclaimed Saturday, June 23, 2018 as “LEGO® Minifigure Day” in Massachusetts.

In the official proclamation, Governor Baker writes:

“The LEGO Minifigure was created in 1978 and this iconic toy celebrates its 40th birthday in 2018. Having been embedded in our popular culture, appearing in movies, books and video games, resulting in the LEGO Minifigure becoming one of the most recognizable toys across the world. The brand has a rich history in Massachusetts with LEGO® Education and LEGOLAND® Discovery Center Boston both based here in the Commonwealth. To celebrate the occasion, LEGOLAND Discovery Center Boston will be hosting a free parade of Minifigure characters and build activities for all to enjoy on Saturday, June 23rd.

The parade will begin at 10:00 am at Assembly Row in Somerville and feature costume Minifigure characters including the Police Man, the first LEGO® Minifigure ever created. Additional characters include Emmet from The LEGO® Movie, Kai from LEGO® NINJAGO, Bertie, LEGOLAND Discovery Center’s mascot and the Jester. LEGOLAND Discovery Center Boston’s Master Model Builder Megan Amaral and the 2017-2018 Creative Crew will also be participating.

“The LEGO® Minifigure can be anything and is such an integral part of the process of building with LEGO® bricks and letting your builds truly come to life,” said Megan Amaral, LEGOLAND Discovery Center Boston Master Model Builder. “The parade and activities will celebrate the LEGO® Minifigure and will be a fun-filled day for kids and adults alike.”

Once the parade ends at 11:00 am, fans are invited to commemorate the 40th birthday at a Minifigure trading station (bring a Minifigure and trade with the Master Model Builder and other staff members) and Pop-Up Build Stations outside at Assembly Row. The costume characters will also be making meet & greet appearances throughout the afternoon for photos. These events are free and open to the public.

For guests that would like to continue their build adventure inside the Discovery Center, advance tickets are suggested to guarantee admission and can be purchased online at www.legolanddiscoverycenter.com/boston.

About LEGOLAND® Discovery Center Boston

LEGOLAND® Discovery Center Boston is the first and only one in New England. The 44,000-square-foot indoor attraction, geared toward children aged 3 to 10 and their families, features millions of LEGO® bricks and offers a fun, highly interactive and educational two- to three-hour indoor experience. The attraction features interactive LEGO® experiences including the new LEGO® Star Wars™ MINILAND® Model Display, The Great LEGO® Race VR Experience, two LEGO®-themed rides, LEGO® Studios 4D Cinema, The Master Builder Academy, LEGO® MINILAND featuring replicas of Boston landmarks made out of LEGO® bricks, LEGO® Factory Tour and birthday rooms.

LEGOLAND® Discovery Center has more than 20 other sites across North America, Europe, Asia and Australasia. The business is owned by UK-based Merlin Entertainments.

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